Multilingual SEO

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Search engine optimization (SEO) has now become a central requirement to any online presence. It is safe to say that SEO in English has reached saturation point as people strive to out compete each other and the search engines to gain higher rankings! Multilingual SEO however is still relatively new as the major search engine companies, most of whom are based in the USA, have been focused on developing their English markets and offerings. This is certainly beginning to change but compared to English fantastic opportunities still await those that are quick enough to undertake SEO in foreign languages!

An important factor is that, in English, search engines will crawl your entire site and analyze its overall content from a ranking perspective. In foreign languages, many search engines are only programmed to analyze the content of one, two or three pages per language. In other words, only three pages at most will be considered for the ranking eligibility of your multilingual websites!

This is one of the primary reasons why it is important to only work with experienced SEO experts who are based in the countries where your chosen languages are spoken. Their knowledge of local markets and which keywords to use and structure is essential. Their close collaboration with your chosen translation services supplier is your guarantee that the foreign language pages you optimize will be ranked as highly as possible.



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